Elsewhere (2016) is a business concept for a multi-brand ethical fashion retailer created as part of my Final Major Project. Here you can see the Business Plan which includes key drivers, consumer analysis, competitor overviews and the financial plan for the business over three years from initial start up. The concept and plan was created by myself, gaining interest from industry and innovators within the ethical fashion blogging network. A Marketing Plan was also created for the first year of operations to establish the brand within the market, increasing the consumer reach and creating sales.